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CUSTOMER SATISFACTION: DEFINITION, THE WAYS TO MEASURE AND VALUE FOR BUSINESS
Udalova Irina Borisovna1, Kirillova Kira Vladimirovna2
1Lobachevsky State University of Nizhnу Novgorod, Candidate of Economics, Associate Professor of "Computer information systems for financial settlements» Department",
2Nizhny Novgorod Institute of Management and Business, Graduate student of the Business Economy Department
1Lobachevsky State University of Nizhnу Novgorod, Candidate of Economics, Associate Professor of "Computer information systems for financial settlements» Department",
2Nizhny Novgorod Institute of Management and Business, Graduate student of the Business Economy Department
Abstract
The article is about the meaning of clients’ satisfaction for modern organizations. Prospects of satisfaction management are considered. The methods of evaluation of customer satisfaction.
Keywords: clients satisfaction, estimation of customer satisfaction
Article reference:
Customer satisfaction: definition, the ways to measure and value for business // Economics and innovations management. 2014. № 3. P. 1 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2014/03/4542
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