Lange Inna Eduardovna1, Serochudinov Evgueni Sergeevich2
1Tyumen State University of Civil Engineering, student of II course. Occupation: Production Management
2Tyumen State University of Civil Engineering, PhD of Economic Sciences, Assistant Professor

Because of the rapid changes in the market competitiveness of the most viable businesses are those that focus on the customer and his needs. A staff organization plays special role in the creation of long-term relationships with customers. That is why the transition from concept marketable orientation (emphasis -quality / uniqueness of the goods or services) to the focus to the customers is particularly relevant to remain competitive.

Keywords: competitiveness, customer orientation, customers, motivation, staff

Article reference:
Evaluation and improvement of customer-staff // Economics and innovations management. 2014. № 12 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2014/12/6806

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