CHOOSING A STRATEGY OF COMMERCIAL BANK

Smirnov Vladimir Petrovich1, Guremina Nonna Viktorovna2, Zolotov Boris Alekseevich3, Ganja Xenia Aleksandrovna4
1Far Eastern Federal University, PhD, Associate Professor, Department of Management
2Far Eastern Federal University, Candidate of Geographical Sciences, Associate Professor of Management
3Far Eastern Federal University, PhD, assistant professor of management
4Far Eastern Federal University, undergraduate

Abstract
The article analyzes the internal and external environment of the commercial bank. On this basis developed a model of strategic decision making and measures for its implementation. SWOT-analysis conducted. Compiled by ABC-rating service commercial bank.

Article reference:
Choosing a strategy of commercial bank // Economics and innovations management. 2014. № 11 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2014/11/6206

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