Sorry, this article is only available in Русский.
FORMATION OF A MARKET DEVELOPMENT STRATEGY FURNITURE COMPANY
Dmitrieva Tatiana Nikolaevna1, Semerkova Lyubov Nikolaevna2, Levina Ilana Zaharovna3
1Penza state university of architecture and construction, lecturer of the Department «Economics, organization and management of production»
2Penza state university of architecture and construction, doctor of economics, professor of the Department «Economics, organization and management of production»
3Penza state university of architecture and construction, student
1Penza state university of architecture and construction, lecturer of the Department «Economics, organization and management of production»
2Penza state university of architecture and construction, doctor of economics, professor of the Department «Economics, organization and management of production»
3Penza state university of architecture and construction, student
Abstract
This article analyzes the conditions and factors shaping the market development strategy furniture industry. The features of marketing activities in the implementation of a combination of direct and indirect channels of goods type.
Keywords: merchandising, strategy, the furniture industry
Article reference:
Formation of a market development strategy furniture company // Economics and innovations management. 2014. № 8 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2014/08/5748
View this article in Russian
© If you have found a violation of copyrights please notify us immediately by e-mail or feedback form.
Contact author (comments/reviews)
Write comment
You must authorise to write a comment.
Если Вы еще не зарегистрированы на сайте, то Вам необходимо зарегистрироваться: