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STRATEGIC RESEARCH OF INTEGRATION PROCESSES ON THE EXAMPLE OF THE MARKET OF SERVICES OF CELLULAR COMMUNICATION

Demchenko Alexander Ivanovich1, Bulycheva Elena Aleksandrovna2
1South Ural State University (National Research University), PhD in Technical Science, Assistant Professor of the Marketing and Management Department
2South Ural State University (National Research University), Student of the Marketing and Management Department

Abstract
In article features of the strategic analysis of the local markets in the conditions of globalization are considered. It is shown that the structure of the local market significantly depends on the integration processes happening in branch, and market condition is connected with actions of the main competitors in the federal and international markets. Authors showed influence of integration processes on a competitive situation on the example of the market of services of cellular communication of Chelyabinsk.

Keywords: competition, globalization, integration, market, strategic analysis


Article reference:
Strategic research of integration processes on the example of the market of services of cellular communication // Economics and innovations management. 2014. № 7 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2014/07/5577

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