UDC 338.124.4

CRISIS AS CATALYST OF MARKET GROWTH AND BUSINESS DEVELOPMENT

Astashova Julia Vladimirovna1, Trifonov Ivan Sergeyevich2, Utemisova Zhanna Zhumartovna3
1South Ural State University (National Research University), PhD in Economic Science, Assistant Professor of the Marketing and Management Department
2South Ural State University (National Research University), Student of the Trade Economics Department
3South Ural State University (National Research University), Student of the Trade Economics Department

Abstract
The analysis of branches of the Russian economy which dynamically developed in the conditions of economic recession is presented in article. Factors of growth of data of branches are defined, the list of the characteristics defining stability of business in the period of crisis is offered.

Keywords: consumer behavior, crisis management, price competition, stability of business


Article reference:
Crisis as catalyst of market growth and business development // Economics and innovations management. 2014. № 7 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2014/07/5576

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