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ENTREPRENEURIAL APPROACH TO STRATEGIC MANAGEMENT OF A COMMERCIAL ORGANIZATION
Smirnov Vladimir Petrovich1, Zvereva Natalia Evgenevna2
1Far Eastern Federal University, PhD, Associate Professor, Department of Management
2Far Eastern Federal University, student
1Far Eastern Federal University, PhD, Associate Professor, Department of Management
2Far Eastern Federal University, student
Abstract
The article describes an entrepreneurial approach to the strategic management of the organization. Shows the orientation activities to improve competitiveness , increase sales , customer satisfaction of products and services , ensuring profit growth . Developed organizational innovation projects, noted the transformation of business in the main generator of innovation.
Keywords: entrepreneurship, goal, Innovation, project, strategic management
Article reference:
Entrepreneurial approach to strategic management of a commercial organization // Economics and innovations management. 2014. № 5 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2014/05/5202
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