UDC 334.71

ENTREPRENEURIAL APPROACH TO STRATEGIC MANAGEMENT OF A COMMERCIAL ORGANIZATION

Smirnov Vladimir Petrovich1, Zvereva Natalia Evgenevna2
1Far Eastern Federal University, PhD, Associate Professor, Department of Management
2Far Eastern Federal University, student

Abstract
The article describes an entrepreneurial approach to the strategic management of the organization. Shows the orientation activities to improve competitiveness , increase sales , customer satisfaction of products and services , ensuring profit growth . Developed organizational innovation projects, noted the transformation of business in the main generator of innovation.

Keywords: entrepreneurship, goal, Innovation, project, strategic management


Article reference:
Entrepreneurial approach to strategic management of a commercial organization // Economics and innovations management. 2014. № 5 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2014/05/5202

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