UDC 339.138

MARKETING IN THE FASHION-INDUSTRY SPHERE: EXPERIENCE OF INDUSTRY LEADERS

Astashova Julia Vladimirovna1, Vaganov Maxim Aleksandrovich2
1South Ural State University (National Research University), PhD in Economic Science, Assistant Professor of the Marketing and Management Department
2South Ural State University (National Research University), Student of the Marketing and Management Department

Abstract
Article contains the analysis of practical experience in the marketing sphere on the example of the successful international company. Authors allocate components of success of the company, such as: capability to satisfy needs of clients, demand management and consumer loyalty, use of an individual approach to the client.

Keywords: cognitive marketing, consumer loyalty, customer focus, demand management, interaction marketing


Article reference:
Marketing in the fashion-industry sphere: experience of industry leaders // Economics and innovations management. 2014. № 4 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2014/04/4902

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