UDC 69:339.13

MARKETING ANALYSIS OF STRUCTURE OF A CONSTRUCTION INDUSTRY

Astashova Julia Vladimirovna1, Grigoryeva Ekaterina Vladimirovna2
1South Ural State University (National Research University), PhD in Economic Science, Assistant Professor of the Marketing and Management Department
2South Ural State University (National Research University), Master of the Marketing and Management Department

Abstract
In article the analysis of approaches to structuring a construction industry is carried out. Approach to an assessment of mutual influence of the construction markets, based on research of interaction of the companies of a construction industry is offered. It is determined that characteristics of the regional and local markets of construction works significantly depend on local conditions. It is shown that for the markets of construction materials considerable level of the competition is characteristic, their role in development of innovations for the markets of construction works is determined.

Keywords: competition, construction industry, construction market, innovations, regional development


Article reference:
Marketing analysis of structure of a construction industry // Economics and innovations management. 2014. № 4 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2014/04/4872

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