ANALYSIS OF THE INTERNAL ENVIRONMENT OF LEGO GROUP BASED ON THE MODEL 7S

Sergienko Denis Yurevich
National Research University «Higher School of Economics»

Abstract
The study aims to identify the strengths and weaknesses of the company Lego Group and possible threats using model 7s McKinsey.

Keywords: 7s McKinsey, Lego Group, shared values, skills, staff, strategy, structure, style, systems

Article reference:
Analysis of the internal environment of Lego Group based on the model 7s // Economics and innovations management. 2014. № 3. P. 2 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2014/03/4747

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