UDC 347.92

THE ANALYSIS OF FUNCTION OF MOTIVATION ON THE EXAMPLE OF STEVE JOBS’S LEADERSHIP

Burkov Andrey Aleksandrovich
National Research University «Higher School of Economics»

Abstract
This work represents research of motivation of Steve Jobs, against his leadership. I carry out the analysis of strengths of the leader to give a clear assessment of his activity as motivator. Research objective – to prove, the importance of a contribution of Jobs in Apple development. Based on Steve Jobs's biography and his relations with colleagues I marked out his main lines: charisma, responsibility for the made decisions, determination, and love to the business. Leadership and Steve Jobs's motivation are based on these qualities.

Keywords: Apple


Article reference:
The analysis of function of motivation on the example of Steve Jobs's leadership // Economics and innovations management. 2014. № 3. P. 1 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2014/03/3963

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