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METHODOLOGICAL APPROACHES TO THE PROMOTION OF INNOVATIVE MEDICINES IN THE REALITIES OF THE MODERN PHARMACEUTICAL BUSINESS. (FOR EXAMPLE THE «E-VISITOR»)
Sukhorukov Ilya Aleksandrovich
Financial University under the Government of the Russian Federation
Master, of the Department «of marketing and logistics»
Financial University under the Government of the Russian Federation
Master, of the Department «of marketing and logistics»
Abstract
The article focuses on new strategic approaches to promote drugs in the medical community. Is detailed as a tool promotion strategy program «Electronic visitor». Considered its interface, the specific advantages: implementation of a business visit, monitoring performance of obligations to clients, events. The forecast of such programs.
Keywords: business visit, electronic visitor, interface
Article reference:
Methodological approaches to the promotion of innovative medicines in the realities of the modern pharmaceutical business. (For example the «E-visitor») // Economics and innovations management. 2014. № 1 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2014/01/3688
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