UDC 316.75

ANALYSIS AND IMPROVEMENT OF THE ORGANIZATIONAL CULTURE OF COMMERCIAL ENTERPRISES (FOR EXAMPLE, CHAIN STORES SPORTSWEAR “ADIDAS”)

Fedorova Maria Sergeevna1, Bykova Anna Viktorovna2
1Samara State Technical University, student
2Samara State Technical University, Ph.D., Associate Professor, Department of Economics and Management Organization

Abstract
The article deals with the problem of increasing the effectiveness of commercial enterprises at the expense of process control organizational culture. Insufficient attention to the processes of organizational development and staff behavior usually leads to staff turnover, reduced the effectiveness of the individual unit and the organization as a whole and as a result - multiple conflicts, as with the leadership and within the collective.

Article reference:
Analysis and improvement of the organizational culture of commercial enterprises (for example, chain stores sportswear "Adidas") // Economics and innovations management. 2013. № 9 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2013/09/3010

View this article in Russian

Sorry, this article is only available in Русский.



All articles of author «Bykov»


© If you have found a violation of copyrights please notify us immediately by e-mail or feedback form.

Contact author (comments/reviews)

Write comment

You must authorise to write a comment.

Если Вы еще не зарегистрированы на сайте, то Вам необходимо зарегистрироваться: