Articles by keyword «бренд»

Articles in journal «Economics and innovations management»

Разработка маркетинговых стратегий в ресторанном бизнесе

№ 3 (30) March 2014

Марочная политика компании как фактор повышения ее рыночной стоимости

№ 5 (32) May 2014

Оценка эффективности маркетинговых инвестиций

№ 4 (43) April 2015

Современные маркетинговые технологии в продвижении музейных брендов Крыма

№ 11 (50) November 2015

Организационная ценность бренда и ее составляющие

№ 2 (53) February 2016

Экономическая сущность, классификация и особенности оценки НМА

№ 5 (68) May 2017

Проблема разработки коммуникационной политики бренда

№ 5 (80) May 2018

Модель оценки влияния вложений в маркетинговые НМА на финансовые результаты компании

№ 6 (93) June 2019

Зарождение понятия "бренд"

№ 12 (99) December 2019

Articles in journal «Modern scientific researches and innovations»

Bordilovskaya N.E. Gender marketing in the Russian alcohol market

October, 2012

Artamonova I.S., Salikhov R.U., Faiziev R.M. Directions of development of tourist cluster in Astrakhan region

February, 2015

Dzyubenko E.V., Votchel A. HR-branding development in the modernization of economic systems

May, 2015

Pitko O.A. The role of the website in promoting the company's brand on the Internet

September, 2015

Wiegel N.L. Phenomenon of modern advertising of foodstuff

December, 2015

Antasyuk V.I. The recruting of the young it and engineer spesialists.The expirience of the most attractive fuel-and-energy companies for a job

February, 2016

Timoshevskaya D.L. Branding - how business promotion

March, 2016

Ravin A.S., Galiyev R.I. The known brands among young people: preferences and tastes

April, 2016

Tyulyagin S.I. Кey trends and models of brand development in the context of digital economy

September, 2016

Проблема оценки стоимости бренда компаний нефтегазовой отрасли

May, 2019

Articles in journal «Humanities scientific researches»

Antasyuk V.I. Consumer-based brand equity: a literature review

February, 2016

Arefkina Y.o.A., Kharlamova E.E. Influence of corporate culture on formation of image of higher education institution

April, 2016

Frolov V.V. On the issue of promotion of the KHL in the international arena

June, 2016

Frolov V.V. The World Cup of Hockey as a tool to promote the NHL brand in the international arena

September, 2016

Frolov V.V. «Channel One» Cup as a PR-tool of Russian hockey

November, 2016

Galimova E.S., Sheludchenko A.Y. Protection of customers from tricks marketers in today's market

December, 2016

Articles in journal «Student scientific researches »

Nenenkova A.Y. Sensory branding: synergetic potential of five sensory channels

June, 2015