UDC 518.14

VIRTUAL TOUR AS A MARKETING TOOL IN TOURISM

Likholetov Valery Vladimirovich1, Lisienkova Lubov Nikolaevna1, Baranova Ekaterina Vladimirovna1
1South Ural State University (national research university), Chelyabinsk

Abstract
The article touches upon different ways how it is possible to implement virtual tour into marketing in tourism business. Advantages as well as perspectives of virtual tour usage are discussed in the work in terms of new touristic products and services development for overall improvement of Chelyabinsk region image as a tourist destination.

Article reference:
Virtual tour as a marketing tool in tourism // Economics and innovations management. 2016. № 1 [Electronic journal]. URL: http://ekonomika.snauka.ru/en/2016/01/10651

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