UDC 378.1

EXTERNAL FACTORS THAT DETERMINE THE MARKETING STRATEGY OF THE HIGHER EDUCATION INSTITUTION

Matskevich Svetlana Alekseevna
Russian State Social University branch in Minsk
Ph.D., Associate Professor, Head of the Department of Social Work, Management and Social Law

Abstract
This article is devoted to the study of external factors that determine the marketing strategy of the higher education institution MF RSSU. Branch of State Educational Institution of Higher Professional Education "Russian State Social University" in Minsk, Belarus - separate structural unit RSSU. Results of the study revealed the needs, interests, professional and social motivation of the respondents in working with heterogeneous groups of students to further develop these activities.

Article reference:
External factors that determine the marketing strategy of the higher education institution // Economics and innovations management. 2015. № 12 [Electronic journal]. URL: http://ekonomika.snauka.ru/en/2015/12/10243

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