UDC 336.027

CALCULATION OF INVESTMENT IN MARKETING ACTIVITIES WITH THE HELP OF ROI

Gorokhovskaya Eleanor Alekseevna1, Maxim Saltykov Aleksandrovich2
1Dalnevostochny Federal University, student at School of Economics and management
2Dalnevostochny Federal University, scientific supervisor, candidate of economic Sciences, PhD Associate Professor of Finance and Credit

Abstract
This paper examines the feasibility of investment in marketing activities by calculating the coefficient estimate ROI (ROI), by which financial managers can track on how much will be effective or that cash invested in marketing.

Keywords: decision-making, finance, financial management, investments, marketing activities payback, ROI


Article reference:
Calculation of investment in marketing activities with the help of ROI // Economics and innovations management. 2015. № 5 [Electronic journal]. URL: http://ekonomika.snauka.ru/en/2015/05/9152

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