UDC 33.336

THE PROBLEMS OF CONSTRUCTION COMMUNICATION IN COMMERCIAL BANK

Sevyan Anna Zhirayrovna
National Research University «Higher School of Economics»

Abstract
In work were considered theoretical and practical aspects of creation of communication in the bank sphere,were revealed problems of creation communication in commercial bank. Now value of marketing in commercial banks is formally recognized, however its actual role in various credit organizations isn't identical. The importance of marketing in policy of commercial bank is externally reflected, first of all, in what place take questions of creation communications.

Article reference:
The problems of construction communication in commercial bank // Economics and innovations management. 2014. № 3. P. 2 [Electronic journal]. URL: http://ekonomika.snauka.ru/en/2014/03/4653

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