UDC 339.138

DISCOUNT SYSTEM – GOOD FOR WHOM?

Shakirova Zulfiya Hanifovna
Kazan National Research Technological University

Abstract
This article is devoted to one of the common and not so expensive ways to maintain customer loyalty - discount system. The paper discusses the types of discount cards, types of discounts. Also in the article, I'm trying to uncover the pros and cons of each type of discount cards and discount system at all.

Keywords: loyalty Program, the discount system


Article reference:
Discount system - good for whom? // Economics and innovations management. 2013. № 8 [Electronic journal]. URL: http://ekonomika.snauka.ru/en/2013/08/2945

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