Sorry, this article is only available in Русский.
 |
 |
DIRECT MARKETING CONCEPT OF LOYALTY IN RFM ANALYSIS
Kisarin Alexander Victorovich
Ural State Economic University
2nd year Master of the direction «Applied Informatics»
Ural State Economic University
2nd year Master of the direction «Applied Informatics»
Abstract
Evaluating the Recency Frequency Monetary segmentation based on the life cycle of the client. A description of the key concept of direct marketing. Relationship, achieving and enhancing customer loyalty.
Keywords: Recency Frequency Monetary
Article reference:
Direct marketing concept of loyalty in RFM analysis // Economics and innovations management. 2017. № 4 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2017/04/14598
View this article in Russian
© If you have found a violation of copyrights please notify us immediately by e-mail or feedback form.
Contact author (comments/reviews)
Write comment
You must authorise to write a comment.
Если Вы еще не зарегистрированы на сайте, то Вам необходимо зарегистрироваться: