UDC 658

MARKETING COMMUNICATIONS AS A TOOL FOR OPTIMIZING MARKETING MANAGEMENT

Matyunina Marina Viktorovna1, Rozhkova Veronika Vitalevna2
1V.I. Vernadsky Crimean Federal University, PhD in Economics, Docent, Department of management and tourist business
2V.I. Vernadsky Crimean Federal University, student Department of management and tourist business

Abstract
The article is devoted to a review of the problem of the essence and significance of marketing communications as a tool for optimizing marketing management in hospitality enterprises. The introduction of an effective set of marketing communications at the enterprises will allow obtaining reliable information for making appropriate management decisions, and as a result, achieving economic efficiency of the enterprise as a whole.

Keywords: economic efficiency, management, marketing communications


Article reference:
Marketing communications as a tool for optimizing marketing management // Economics and innovations management. 2017. № 4 [Electronic journal]. URL: http://ekonomika.snauka.ru/en/2017/04/14532

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