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SYNTHESIS OF INFORMATION AND ANALYTICAL TOOLS TARGETING ADVERTISING
Asadullayev Rustam Gennadievich1, Petrova Anna Igorevna2
1Belgorod National Research University, Associate Professor, Department of Information Technologies and Applied Informatics
2Belgorod National Research University, Master's 1st year, Institute of Engineering Technology and Natural Sciences
1Belgorod National Research University, Associate Professor, Department of Information Technologies and Applied Informatics
2Belgorod National Research University, Master's 1st year, Institute of Engineering Technology and Natural Sciences
Abstract
The paper contemplates with the decision support system in internet marketing. The authors have developed a system of classification of decision support system, developed a system of criteria and comparison of decision support system based on this criteria and analysis of decision support system conducted selection depending on the scope of the company.
Keywords: decision support system, targeting advertising
Article reference:
Synthesis of information and analytical tools targeting advertising // Economics and innovations management. 2016. № 11 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2016/11/13100
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