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SUPPORT FOR THE ORGANIZATION’S IMAGE IN THE ECONOMIC CRISIS
Tsvetkova Isabella Ivanovna1, Sivolap Aleksandr Vladimirovich2
1V.I. Vernadsky Crimean Federal University, Institute of Economics and Management, Simferopol, Associate Professor, Department of Management
2V.I. Vernadsky Crimean Federal University, Institute of Economics and Management, Simferopol, Senior Lecturer, Department of Management
1V.I. Vernadsky Crimean Federal University, Institute of Economics and Management, Simferopol, Associate Professor, Department of Management
2V.I. Vernadsky Crimean Federal University, Institute of Economics and Management, Simferopol, Senior Lecturer, Department of Management
Abstract
In this study, the substantiation strategy of maintaining the organization's image in the context of the economic crisis. The main effort should be directed towards the formation of a communications policy that ensures the maintenance of the positive reputation of the company in various contact groups. A sequence of the development strategy of maintaining the image of the organization.
Keywords: communication policy, economic crisis, image, information strategy, reputation
Article reference:
Support for the organization's image in the economic crisis // Economics and innovations management. 2016. № 11 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2016/11/12980
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