UDC 339.137:334

FACTORS THAT INFLUENCE THE CHOICE OF COMPETITIVE STRATEGY

Aleynikova Anastasia Igorevna1, Lymareva Olga Aleksandrovna2
1Kuban state university, student
2Kuban state university, Candidate of Economic Sciences, associate professor

Abstract
This article is describes how company can become a leader in the chosen branch and keep competitive advantage. There are such concepts as competitiveness and competitive strategy are considered. The main factors influencing the choice of competitive strategy of the company and the most general strategic approaches providing increase of efficiency of the enterprise are described.

Keywords: branch, competitive advantage, competitive strategy, competitiveness, enterprise, expenses, planning, profit


Article reference:
Factors that influence the choice of competitive strategy // Economics and innovations management. 2016. № 6 [Electronic journal]. URL: http://ekonomika.snauka.ru/en/2016/06/12014

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