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MARKETING COMMUNICATIONS IN PRACTICE OF PHARMACEUTICAL COMPANY
Malinina Maria Aleksandrovna1, Tsvetkova Galina Sergeevna1
1Volga State University of Technology
1Volga State University of Technology
Abstract
The article describes the global tendencies of the pharmaceutical market development and also demonstrates these trends in the Russian Federation. It contains information about the relevance of using marketing communications instruments by the pharmaceutical companies. There is the assessment of activity of marketing communications in practice of PLC «Marbiofarm». Authors offer recommendations about increasing activity of communication policy in company.
Keywords: marketing communications, pharmaceutical market, promotion policy of medicines
Article reference:
Marketing communications in practice of pharmaceutical company // Economics and innovations management. 2016. № 5 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2016/05/11823
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