UDC 339.138

THE ROLE OF THE GENERATION OF MILLENNIALS IN THE DEVELOPMENT OF В2В MARKETING

Noskova Svetlana Vladimirovna
Vladimir State University named after Alexander and Nikolay Stoletovs
undergraduate

Abstract
Today's competitive advantages are achieved through in-depth knowledge, the desire to provide customers with what they want to attract generation in B2B marketing Millennials. Ecosystem B2B marketing is based on the management of emotions, experiences and customer intelligence; the creation of digital, cloud, network marketing knowledge; interaction with customers on a consistent brand experience. The evolution of the B2B market is demographic change.

Keywords: Millennials


Article reference:
The role of the generation of Millennials in the development of В2В marketing // Economics and innovations management. 2016. № 3 [Electronic journal]. URL: http://ekonomika.snauka.ru/en/2016/03/11111

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