ORGANIZATIONAL BRAND VALUE AND ITS COMPONENTS

Golovanova Natalia Borisovna1, Aleev Eldar Aksyanovich2
1Moscow Technological University, Doctor of Economics, Professor, Head of the Department of Business Technology
2Moscow Technological University, student of the 2nd year Master of Technology Department of Business

Abstract
This article focuses on the brand as one of the main tools of modern marketing, and considered in a systematic way the benefits that the presence of the brand gives the company(the manufacturer). that the presence of the brand gives the company - the manufacturer. The identification and follow-up evaluation of all components of brand value for the company to evaluate the business structure, determine the position of the product and the company on the market, to develop a business strategy and its development to ensure long-term success.

Keywords: brand, brand value, branding, organizational values that are the brand values


Article reference:
Organizational brand value and its components // Economics and innovations management. 2016. № 2 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2016/02/10809

View this article in Russian

Sorry, this article is only available in Русский.



All articles of author «Голованова Наталия Борисовна»


© If you have found a violation of copyrights please notify us immediately by e-mail or feedback form.

Contact author (comments/reviews)

Write comment

You must authorise to write a comment.

Если Вы еще не зарегистрированы на сайте, то Вам необходимо зарегистрироваться: