UDC 338,36

FEATURES OF MEDIA PLANNING AND IMPLEMENTATION OF ADVERTISING CAMPAIGNS ON THE INTERNET

Petrova Irina Aleksandrovna
Saint Petersburg Humanitarian University of trade unions
candidate of Culturology, associate Professor in the Department of advertising and public relations

Abstract
Media planning in the Internet is newest page in Marketing and Advertising. It has the same features as the mediaplanning of direct mail, press, TV and radio. There are the specific world in the Internet and mediaplanner should consider it. The author of this article explores the social and marketing companies which make sociological and marketing researches in Russia and it helps to do media planning in the Internet.

Keywords: internet


Article reference:
Features of media planning and implementation of advertising campaigns on the Internet // Economics and innovations management. 2015. № 10 [Electronic journal]. URL: http://ekonomika.snauka.ru/en/2015/10/9887

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