UDC 338.242

MODERN ASPECTS OF FORMATION THE STRATEGY OF INNOVATIVE ACTIVITY OF THE ENTERPRISE

Andreeva Ekaterina Olegovna1, Neverova Anastasiya Vladimirovna2, Popov Yuriy Leonidovich3
1Volgograd State University of Architecture and Civil Engineering, student
2Volgograd State University of Architecture and Civil Engineering, student
3Volgograd State University of Architecture and Civil Engineering, PhD in Economics, associate professor of economic and project management in the construction

Abstract
The article shows the main forms of problems in innovative activity. The authors review the key terms and principles of the innovation strategy of the enterprise according to the state of its innovation potential. Identified the most important stages of the selection in the process of the innovation strategy of the enterprise.

Keywords: Innovation, innovation potential, innovation strategy, management


Article reference:
Modern aspects of formation the strategy of innovative activity of the enterprise // Economics and innovations management. 2015. № 1 [Electronic journal]. URL: http://ekonomika.snauka.ru/en/2015/01/6716

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