FORMATION OF A MARKET DEVELOPMENT STRATEGY FURNITURE COMPANY

Dmitrieva Tatiana Nikolaevna1, Semerkova Lyubov Nikolaevna2, Levina Ilana Zaharovna3
1Penza state university of architecture and construction, lecturer of the Department «Economics, organization and management of production»
2Penza state university of architecture and construction, doctor of economics, professor of the Department «Economics, organization and management of production»
3Penza state university of architecture and construction, student

Abstract
This article analyzes the conditions and factors shaping the market development strategy furniture industry. The features of marketing activities in the implementation of a combination of direct and indirect channels of goods type.

Keywords: merchandising, strategy, the furniture industry


Article reference:
Formation of a market development strategy furniture company // Economics and innovations management. 2014. № 8 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2014/08/5748

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