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PROBLEMS OF EFFECTIVE FUNCTIONING OF CORPORATE COMMUNICATIONS IN REGIONAL BRANCHES OF OIL AND GAS COMPANIES
Bashkirtceva Alyona Gennadievna
Institute of Distance Education, Tyumen State University, a branch in Nizhnevartovsk
Institute of Distance Education, Tyumen State University, a branch in Nizhnevartovsk
Abstract
The author raises questions of efficient organization of corporate communications departments in terms of their distance from the central office of the company's management. The author sees the solution of a rational approach to the functions of these departments to involve employees in the head office management work of the departments in the regions, as well as changing attitudes towards the activities of employees of corporate communications from the heads of regional branches of oil and gas companies.
Article reference:
Problems of effective functioning of corporate communications in regional branches of oil and gas companies // Economics and innovations management. 2014. № 8 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2014/08/5703
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