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“TECHNICAL MARKETING COMMUNICATION”: NEW TRENDS IN MARKETING COMMUNICATIONS AND TECHNICAL COMMUNICATION
Stanislavskiy Andrey Radievich
Ukrhydroproject PJSC
Chief expert at marketing service
Ukrhydroproject PJSC
Chief expert at marketing service
Abstract
The article discusses the current trends in the development of marketing communications and technical communication.
Keywords: marketing communications, technical communication, technical marketing communication
Article reference:
“Technical marketing communication”: new trends in marketing communications and technical communication // Economics and innovations management. 2014. № 7 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2014/07/5581
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