UDC 339.13.017

STRATEGIC ANALYSIS OF THE PHARMACEUTICAL MARKET OF CHELYABINSK AND DIRECTION OF INCREASE OF COMPETITIVENESS OF DRUGSTORES

Bakiyeva Karina Rinatovna
South Ural State University (National Research University)
Student of the Marketing and Management Department

Abstract
In article results of the strategic analysis of the pharmaceutical market of Chelyabinsk are provided. Participants of the market, tendency of market development are determined. For the purpose of studying of a provision of competitors the card of strategic groups is constructed. On analysis results offers on increase of competitiveness of participants of the market are formulated.

Keywords: competitiveness, market development, pharmaceutical retail, strategic analysis


Article reference:
Strategic analysis of the pharmaceutical market of Chelyabinsk and direction of increase of competitiveness of drugstores // Economics and innovations management. 2014. № 6 [Electronic journal]. URL: http://ekonomika.snauka.ru/en/2014/06/5124

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