UDC 339.138

BRANDED POLICY OF THE COMPANY AS FACTOR OF INCREASE OF ITS MARKET VALUE

Vechkanova Elena Valentinovna
South Ural State University (National Research University)
Master of the Marketing and Management Department

Abstract
In article the analysis of influence of a brand and other intangible assets on business cost is carried out. Problems of management by a brand in market economy on the example of the Russian brands are determined. The perspective task of the Russian business in the field of branded policy, namely - forming of steady client base on the basis of consumer loyalty is formulated and proved.

Keywords: brand, business cost, intangible assets, trademark


Article reference:
Branded policy of the company as factor of increase of its market value // Economics and innovations management. 2014. № 5 [Electronic journal]. URL: http://ekonomika.snauka.ru/en/2014/05/5071

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