ROLE OF INTERNET ADVERTISING AND EVALUATION OF ITS EF-FECTIVENESS

Zakharova Elena Anatolevna
Obninsk Institute of Atomic Energy of National Research Nuclear University "MEPhI"
Senior Lecturer, Department of Economics, Economics and Mathematical Methods and Information Technologies Profit educational institution of higher professional education «Srednerussky Humanities and Technology Institute» Senior Lecturer, Department of Information Technology and technical disciplines

Abstract
The article considers the advantages of advertisement in the Internet,the ways of promoting in the media resource. Special attention is paid to the methods of evaluating the economic and communicative efficiency of advertising in the Internet. Evidence also shows that demonstrate the advantage of the Internet as an advertising medium comparison with advertising in the newspaper.

Keywords: advantages of Internet advertising, advertising campaign, Advertising on the Internet, clickability, communicative efficiency of advertising to the Internet, conversion, Internet promotion methods, the economic efficiency of Internet advertising


Article reference:
Role of internet advertising and evaluation of its ef-fectiveness // Economics and innovations management. 2014. № 4 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2014/04/4651

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