UDC 33

ANALYSIS OF THE IMPLEMENTATION OF THE FUNCTION OF MOTIVATION ON THE EXAMPLE OF THE COMPANY IN ENTERTAINMENT INDUSTRY

Filippova Sofya Dmitrievna
National Research University «Higher School of Economics»

Abstract
The work considers classic theories of work motivation of employees and their effective application in the Walt Disney company. It contains the analyses of enetrprenerial phylosophy of Walt Disney and motivation principles worked out by him. You can find estimation of these approaches in Russian companies.

Keywords: job satisfaction, motivation, needs, negative motivation, positive motivation, stimulation


Article reference:
Analysis of the implementation of the function of motivation on the example of the company in entertainment industry // Economics and innovations management. 2014. № 3. P. 2 [Electronic journal]. URL: http://ekonomika.snauka.ru/en/2014/03/4673

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