THE COMMUNICATION PROCESS BETWEEN THE COMPANY AND THE PURCHASER IN RUSSIAN ORGANIZATIONS

Bannikova Ekaterina Pavlovna
National Research University «Higher School of Economics»

Abstract
In the article it is considered the process of communication in the classical sense, and the methods and features of modern communication between the company and customers. Here presents study which reveals the susceptibility of Russian purchasers to some methods of communication, and their preferences related to the ways of interaction with companies.

Keywords: Communication, communication between the company and customers, marketing communications, marketing communications in Russia


Article reference:
The communication process between the company and the purchaser in Russian organizations // Economics and innovations management. 2014. № 3. P. 2 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2014/03/4667

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