UDC 339.138

MARKETING IN THE ENERGY SAVING MARKET: RELEVANCE, PERSPECTIVE TASKS AND TOOLS

Astashova Julia Vladimirovna
South Ural State University (National Research University)
PhD in Economic Science, Assistant Professor of the Marketing and Management Department

Abstract
Article is devoted to questions of a marketing activity in the energy saving market. The author proved a marketing role in forming and energy saving market development, perspective tasks are determined. The overview of concepts and the marketing directions from the point of view of their applicability for the solution of objectives is carried out.

Keywords: energy saving, innovative product, market regulation


Article reference:
Marketing in the energy saving market: relevance, perspective tasks and tools // Economics and innovations management. 2014. № 3. P. 1 [Electronic journal]. URL: http://ekonomika.snauka.ru/en/2014/03/4333

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