UDC 658:332.1

THE PROGRAM OF INFLUENCE OF MARKETING STRATEGY ON PROFIT OF THE ENTERPRISES OF POLESSKY REGION

Kopytovsky Alexander Vladimirovich
Polessky State university
PhD in Tech.Sci., Assistant Professor of management and marketing Department

Abstract
In article the mathematical model of influence of the basic marketing factors on enterprise profit is developed on the basis of the analysis of materials of the financial and economic reporting, cards of marketing processes, reports on work of department of marketing, standards of the enterprise for system of quality in the field of marketing, plans of marketing activity, etc. The following is carried to the most significant factors: a share of economic division in the market, rates of increase of industry, costs for enhancement of quality of goods, the investment into innovative activity, degree of differentiation of assortment, degree of vertical integration at goods distribution. The model is used for development of effective marketing strategies by their optimisation with simplex method use.

Keywords: a share in the market, an innovation, commodity differentiation, marketing strategies, profit, quality of goods, rates of increase, vertical integration


Article reference:
The program of influence of marketing strategy on profit of the enterprises of Polessky region // Economics and innovations management. 2014. № 2 [Electronic journal]. URL: http://ekonomika.snauka.ru/en/2014/02/3726

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