UDC 339.138

POTENTIAL OF USE OF MARKETING TOOLS IN THE RUSSIAN MARKET OF THE LIGHT EQUIPMENT

Astashova Julia Vladimirovna
South Ural State University (National Research University)
PhD in Economic Science, Assistant Professor of the Marketing and Management Department

Abstract
Article contains the analysis of problems of development of the Russian market of the light equipment. The author determined tendencies of consumer behavior and market state regulation machineries. Benefits and scopes of marketing tools in the considered market are proved.

Keywords: consumer behavior, energy saving, market development, marketing of innovations, the interaction marketing, the social and responsible marketing, training marketing


Article reference:
Potential of use of marketing tools in the Russian market of the light equipment // Economics and innovations management. 2014. № 2 [Electronic journal]. URL: http://ekonomika.snauka.ru/en/2014/02/3718

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