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MODERN TECHNOLOGY PRICING THROUGH THE PRISM OF PSYCHOLOGICAL PERCEPTION OF PRICE
Slanchenko Ludmila Ivanovna1, Rassolenko Natalia Alexandrovna2
1Kuban State University, Candidate of Economic Sciences, assistant professor of applied economics and management staff
2Kuban State University, 5-year student, Department of Applied Economics and Management Personnel
1Kuban State University, Candidate of Economic Sciences, assistant professor of applied economics and management staff
2Kuban State University, 5-year student, Department of Applied Economics and Management Personnel
Abstract
This article reveals the psychological mechanisms of price formation as one of the main factors influencing the choice of the buyer. Details the basic model of "psychological price" used modern marketing specialists and psychologists in promoting various products and services.
Keywords: customer, customer demand, price, pricing, psychological price service
Article reference:
Modern technology pricing through the prism of psychological perception of price // Economics and innovations management. 2013. № 11 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2013/11/3308
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