UDC 338.1

COMPARATIVE ANALYSIS OF TREATMENTS AND METHODS OF THE EVALUATION OF INVESTMENT ATTRACTION OF AN ENTERPRISE

Vasiltsova Alyona Mikhailovna
Murom Institute (branch) of Vladimir State University name after Aleksandr Grigorevich and Nikolay Grigorevich Stoletovs
post-graduate student of the Department of Economics

Abstract
The category "investment attraction" and methodical approaches to its evaluation are explored in the article. The necessity of creating a new method for evaluating the investment attraction of an enterprise with regards to its position in the level-structure of investment attraction, to the specific character of corporate management and to market positions is shown by the example of a concrete enterprise.

Keywords: complex method, external and internal factors, integrated evaluation, investment attraction, seven-factorial model, the method of discounted monetary streams, the method of evaluating investment attraction of an enterprise


Article reference:
Comparative Analysis of Treatments and Methods of the Evaluation of Investment Attraction of an Enterprise // Economics and innovations management. 2013. № 8 [Electronic journal]. URL: http://ekonomika.snauka.ru/en/2013/08/2935

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